Market Analyst, TTI Success Insights

Kefei is the Market Analyst at TTI Success Insights. Kefei has had the opportunity to work in various facets of the marketing department from social media, marketing communication, digital marketing to market research. Now she drives the brand by tracking how marketing initiatives perform, analyzing and interpreting customer and competitor behaviors into marketing insights, identifying new ways to improve and creating actionable marketing plans. Kefei’s personal mantra is “one’s mission in life is where one’s deepest joy meets the world’s deepest hunger.” She applies this when she coaches international professionals to go through career and cultural transitions. Kefei holds a MS degree from Thunderbird School of Global Management.

Sessions

11:15 AM | Breakout Session
Your Weekly 10-minute Competitive Analysis
Ballroom D

Imagine if you quickly demonstrate to your team, colleagues, or clients how the competition stacks up against your business. If you could see how your company compares to the competition in various different markets? What if you could compile a weekly competitive analysis in ten minutes or less? You can. In this session, TTI Success Insights’ Marketing Analyst, Kefei Wang, will take you through her 10-minute framework that helps to keep a pulse on the competition. You’ll learn the three necessary steps for competitive analysis, when to do it, and tools to help support your effort, making the process immediately implementable in your business and throughout the entire year.